We chose a basic font, Avenir, inspired by the trailer for the Romantic Drama 'Carol'. We wanted to keep it simple to compliment the aesthetics and avoid something to bold and extravagant.
Across all three of our ancillary products we used a variation of this font, from 'Avenir Medium' to "Avenir Light' and simply 'Avenir', occasionally placing it in bold for emphasis, and keeping it thin and simple for a more subtle effect. We made sure that we kept the font the same for continuity across our trailer, poster and website.
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